It’s no secret that TikTok is one of the hottest social media platforms around. But could it really dethrone Google as the king of search engines? In this post, we’ll explore the possibility and what it could mean for marketers.
TikTok is a short video app that lets users create and share fun videos. It was created by Chinese tech company Bytedance and was launched in 2018. The app has more than 500 million daily active users, according to TechCrunch.
TikTok users can create short videos with filters and music effects, then share them with friends or upload them to the app’s community. TikTok also allows users to post their own original content, like comedy skits and songs.
The app has been downloaded more than 500 million times since it launched in November 2018, according to TechCrunch. It has more than 1 billion monthly active users.
The demographics of TikTok users are centralized in the Gen Z population (those born between 1997 and 2021). However, the app is popular among all age groups.
TikTok users are also more likely to be female than male. According to a study conducted by SimilarWeb, only 44% of TikTok viewers are male. The app is also used more by younger users than older ones, with 70% of users being under 24 years old.
The average number of videos watched per month on TikTok is 6.5 minutes per day but this increases to 13 minutes per day for 15-17-year-olds (similar to Facebook).
TikTok has become a popular alternative to Google, especially among younger users looking for more authentic content.
The app has also attracted brands including Coca-Cola, McDonald’s, and Disney who have used it as a marketing channel to reach audiences who don’t use Facebook or Instagram.
TikTok is certainly gaining ground on Google when it comes to search traffic. In July 2020, TikTok accounted for 7.5% of global mobile search traffic, up from just 2% the year before. And in the US, TikTok has become the second-most popular search engine after Google, with 20% of Gen Zers using it to search for content online.
So, it’s clear that TikTok is making headway in the search engine battle. But whether or not it can dethrone Google remains to be seen. After all, Google is still the king of search, with over 92% of the global search engine market share. And it’s not likely to give up its throne without a fight. Only time will tell who will come out on top in this battle.
TikTok is being used as a search engine for three main reasons:
1. The platform is very visual and easy to use, so you can quickly find what you’re looking for based on simple visual cues.
2. The platform has become a place where people can share their lives with others, which means that there are many different types of content available – from videos about how to cook an egg to how-to videos or even just silly videos posted by friends or family members.
3. Because of its popularity, TikTok has also become a way for brands to reach consumers who may not have otherwise heard about them or seen them advertised online before.
The algorithm is so highly personalized to our location, that it makes recommendations more suitable for our needs.
The app also keeps track of the time of day and the season, so it can make recommendations based on what’s happening in real life.
For example, if it’s summertime and you’re watching a lot of videos about warmth and beaches, then it will suggest more videos that are similar to what you’ve been watching.
The app also knows when you’re asleep or awake — so if you wake up at night with insomnia and look up videos at 2:30 AM on TikTok, the app will show you different types of content than if you did this during the daytime.
This type of personalization allows TikTok users to find more relevant content that they want to see instead of having them constantly scroll through their feeds looking for something interesting or funny.
If you’re wondering whether TikTok for business could be a good investment for your brand, here are some reasons why it might be a valuable addition to your digital marketing strategy.
Social media ads are an intuitive way to reach millions of new eyes. It’s incredibly valuable to increase sales, generate brand awareness and boost engagement.
TikTok can help you tap into a huge audience that may not be following you on other platforms.
TikTok has a high rate of user retention — more than 50 percent of its users return every day for new content.
It has the potential to reach a younger demographic than other platforms like Facebook or Instagram.
TikTok for business may be the secret to success. Social media ads are an intuitive way to reach millions of new eyes.
The best part about TikTok is users can already see your video ad before they have even clicked on it! This is great news for businesses that want to target their audience more directly without the need for them to click on the ad first.
TikTok ads are available in both desktop and mobile formats so you can choose what works best for you and your audience.
Here are some ideas on how you can use TikTok for your business:
1) Use TikTok as part of your influencer marketing campaign
2) Create a branded hashtag for your product or service
3) Use influencer videos as part of your content strategy
Whether or not TikTok will be able to dethrone Google remains to be seen. But it’s certainly a possibility that marketers need to be aware of.
When it comes to search engines, there’s no doubt that Google is the reigning king. But could Tik Tok, the social media platform that’s taking the world by storm, give Google a run for its money? It’s not out of the realm of possibility.
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